Tribal Chat · AI chat, done for you

The chat on this site. Installed on yours.

Tribal Chat is an AI assistant that answers from your own knowledge base, captures leads, and lets your team step in when a person is needed. Take the software on its own for $50 a month, or have us install it, tune it to your brand, and hand you the analysis of what your website is missing.

Founding rate: $50 a month, locked for 12 months.

The platform

Everything a small team's inbox needs.

The same assistant answering questions in the corner of this page. What is included: 3 operator seats, 5 concurrent chat slots, 1,000 conversations a month, 100 knowledge base documents, 500 MB of knowledge base storage, lead capture, Meta channels, and proactive chat. That covers most owner-led businesses with room to spare.

Answers from your knowledge base

Your website and your documents, up to 100 documents and 500 MB. It answers what customers actually ask, in your tone, from what you have given it.

Lead capture and proactive chat

Captures visitor details so your team can follow up, and starts the conversation proactively on the pages where it earns its place.

Meta channels connected

The same assistant on your website and your Meta channels (Facebook and Instagram), with one knowledge base behind all of them.

Human when it matters

Three operator seats and five concurrent chat slots, so your team can step into any live conversation. The assistant handles the repetitive questions; your people handle the ones that need a person.

Setup

Do it yourself, or have an expert do it.

The software is $50 a month either way. The setup tiers are one time. Most businesses take Install so it is live and tuned in days rather than weekends.

Software only

$50 / month
Founding rate, locked for 12 months
Teams that want to wire it themselves
  • The white-labeled Tribal Chat platform
  • Onboarding guide
  • Email support from Tribal
Book a discovery call
Most businesses

Install

$1,500 one time + $50 / month
Live within about a week
Most businesses
  • Widget installed on your website
  • Knowledge base built from your website and your documents (up to 100 documents, 500 MB)
  • Rules, tone, and persona tuned to your brand
  • Lead capture and proactive chat configured
  • Meta channels connected (Facebook and Instagram) if you use them
  • Tested against the questions your customers actually ask before launch
  • Handoff and a training session for your team
Book a discovery call

Install + Growth Plan

$2,500 one time + $50 / month
About two weeks, ending in a working session
Businesses that want the plan, not just the bot
  • Everything in Install
  • AEO deep analysis: how AI search sees you, with a fix list
  • Competitive analysis
  • Website gap analysis: the pages to build or rewrite
  • The full intake leak audit, from the inside
  • One prioritized plan, delivered in a working session
Book a discovery call

Setup fees are refundable in full before kickoff and non-refundable once work has started. The monthly fee is month to month; cancel with 30 days notice.

How it works

From call to live chat in about a week.

01

Discovery call

Fifteen minutes, free. We look at your site, what people ask you, and pick the tier.

02

Access and documents

You give us access to add one script to your site, plus the documents and policies you want it to answer from (up to 100 documents).

03

Build and test

We build the knowledge base, set the rules and tone, configure lead capture, proactive chat, and your Meta channels, and run it against the questions your customers actually ask.

04

Launch and handoff

It goes live, your team gets a short training session on the operator seats, and support stays with Tribal by email.

Questions

About Tribal Chat.

Is this the same chat that runs on tribalinteractive.com?

Yes. The assistant on this site is the same platform we install for you, configured the same way.

Can I set it up myself?

Yes. The software is $50 a month on its own, with an onboarding guide and email support. Most businesses take the Install tier so it is live and tuned in days rather than weekends.

How long does setup take?

Install is typically live within a week of getting access to your site and documents. Install + Growth Plan takes about two weeks and ends in a working session on the plan.

What do I need to provide?

Access to add a script to your website, the documents you want it to answer from (PDFs, exported Google Docs, policies; up to 100 documents and 500 MB), and, if you want them connected, admin access to your Facebook and Instagram pages.

Is $50 a month the real price?

It is the founding rate, locked for 12 months from the day you start. Prices are in USD; GST applies for Canadian clients.

Can I cancel?

The monthly fee is month to month; cancel with 30 days notice. Setup fees are refundable in full before kickoff and non-refundable once work has started.

Who do I contact for support?

Tribal, at hello@tribalinteractive.com. We answer within one business day.

What exactly is included in the $50 a month?

3 operator seats, 5 concurrent chat slots, 1,000 conversations a month, 100 knowledge base documents, 500 MB of knowledge base storage, lead capture, Meta channels (Facebook and Instagram), and proactive chat. If you outgrow those limits, tell us and we will size the next tier with you.

How does this relate to your $5,000 engagements?

Tribal Chat is a product, not a consulting engagement. Consulting still starts with the $5,000 Quick Win Audit. If the Growth Plan analysis shows a bigger bottleneck than chat, that is where the audit comes in.

See the opportunity

Find out what staying stuck is costing you.

Tell us where the work runs through you. We'll find the bottleneck, quantify the ROI, and tell you honestly whether automation will pay off.